| A culture of client care |
|
CBP is constantly focusing on providing added value in the following four areas: Product innovation and optimisationThe insurance products developed by CBP are intended to supply its clients with tools for gaining new clients and maintaining their loyalty. Marketing assistance and adviceCBP supports its clients so that the products marketed are not only competitive, but also well understood by the distributor networks.
Operations managementCBP sets up tailor-made procedures to process applications and claims on behalf of insurers. By making available specialist platforms to handle incoming calls, medical underwriting, application processing and claims handling, the effectiveness of the process for the client is guaranteed. Technical expertiseCBP has developed its own tools enabling it to make an assessment of the way the underwriting portfolio is developing at any given time and to propose, where applicable, changes to the product or the implementation of corrective measures. |
